Interdisciplinary design with purpose.
Interdisciplinary design with purpose.
Kelly’s Kitchen is a Bulacan, Philippines-based food business. Their specialty is making made-to-order homemade goods – primarily, sandwich spreads – with natural and high-quality ingredients.
For this project, I designed a flexible visual identity that reflects the warm, but refined brand messaging of Kelly’s Kitchen.
For this project, I designed a flexible visual identity that reflects the warm, but refined brand messaging of Kelly’s Kitchen.
Logo:
The modular “motherly owl” logo (the owner’s favorite animal) featured as an icon, logotype, full logo, or emblem. This logo treatment allows for many applications: from printed letterheads, packaging, and stamps to digital platforms like social media pages.
Packaging:
Kelly’s Kitchen’s color palette was inspired by the colors of creamy sandwich spreads and leafy vegetables. The packaging takes a sophisticated, minimalist approach, but its earthy colors and “handwritten” elements still add a rustic touch.
KELLY’S KITCHEN | AKVDZN 2022