A campaign made to promote water conservation and sustainability during the 2019 water shortage in Metro Manila, Philippines.
The target audience were the employees and customers of Malingap Food Hall in Teacher’s Village, Quezon City. This location is a popular hotspot for students and professionals, due to its abundance of dining establishments and vicinity to residential and transportation areas.
The target audience were the employees and customers of Malingap Food Hall in Teacher’s Village, Quezon City. This location is a popular hotspot for students and professionals, due to its abundance of dining establishments and vicinity to residential and transportation areas.
Deliverables:
To encourage employees and customers to promote the cause, stylish merchandise with subtler branding elements were picked. Products ideally used every day (tote bags, mugs) were given priority.
Copy:
As the lead ideator and copywriter for these set of deliverables, I decided to write copy that was persuasive, but also witty. These posters and merchandise feature water-related puns in English and Filipino, which the target audience may also share on social media for personal amusement.
StopTheDrop | 2019/2023
Original campaign proposed 2019. Brand refresh: AKVDZN, 2023.
Original campaign proposed 2019. Brand refresh: AKVDZN, 2023.